Influent Pulse Newsletter
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The Cookieless Future: Don’t Be Left Waiting.
When it comes to 3rd party cookie depreciation the train may have been delayed again, but perhaps confusingly, many publishers seem to have remained on the platform. Yes Google has pushed back the cookie demise having only started testing 1% of their browser base, but despite the sluggish departure towards a more anonymous future, agencies…
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Intro to Influent Curate!
We are being approached by many publishers reliant on open marketplace revenue, who are concerned about the cookie changes negatively impacting their business. Additionally, we have been tasked by our agency partners to bring together high quality inventory under a unified ID solution. A growing retail/CTV and vast demographic audience is a key request here. …
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