Influent Pulse Newsletter
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The Cookieless Future: Don’t Be Left Waiting On The Platform
When it comes to 3rd party cookie depreciation the train may have been delayed again, but perhaps confusingly, many publishers seem to have remained on the platform. Yes Google has pushed back the cookie demise having only started testing 1% of their browser base, but despite the sluggish departure towards a more anonymous future, agencies…
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Intro to Influent Curate!
We are being approached by many publishers reliant on open marketplace revenue, who are concerned about the cookie changes negatively impacting their business. As reported recently, Google has once again announced that it will be delaying the sunset of third-party cookies for Chrome until 2025. Advertisers, Agencies and Publishers alike, have been preparing for the…
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